Sell your bottles at the right price, in complete confidentiality,
to a circle of buyers who know their true value.
Do you have bottles at maturity that you won't be drinking, a cellar to lighten, or a collection to liquidate?
Alfred takes care of the sale from A to Z: valuation, collection, storage, marketing, and payment. You just need to let us know what you wish to sell.
You select your bottles
in the app
From the page for each bottle, use the "List for sale in the shop" function and fill out the short form. Once your selection is complete, notify us by email at info@alfred.vin.
We validate
every bottle
Our sommeliers confirm the market value and optimal tasting period for each product based on our database of over one million references. Alfred reserves the right, at its sole discretion, to reject bottles deemed unfit for resale.
You are receiving
a sales proposal
Displayed price, commission, and the amount you receive, bottle by bottle; you approve everything in full before anything moves.
We collect
your products
We organize the collection from your home. Each bottle is placed in storage in our cellar (secure environment, controlled conditions) and you receive a storage report.
We sell
Listing on the marketplace, batch sales, and promotion in our weekly newsletters and marketing activities. Your bottles are covered by the Alfred Secure Guarantee (provided they meet the eligibility criteria).
You have been paid
The proceeds from each sale are paid to you on a fixed date, the 15th of the month following the transaction.
Alfred applies a 21% commission on the sale price. This covers the regulatory inspection required by the SAQ, platform operations, insurance, the guarantee program, and administrative fees. Collection fees, determined by the location where we pick up your products, are added, and for Aficionado members only, a $149.99 file opening fee. All these fees are confirmed in the proposal before any commitment is made.
A fair price, backed by data.
Each bottle is valued at its true market price, not at the highest current bid (unlike auctions).
Confidentiality, always.
Your name is never revealed to the buyer. The buying and selling process is entirely confidential.
Buyers who understand.
More than 8,000 collector subscribers receive our new arrivals every week.
Zero logistics.
Pickup, storage, traceability, delivery, and after-sales service: we take care of everything.
A clear legal framework.
Alfred operates under a unique agreement with the SAQ, which governs the sale of wine and spirits between individuals.
Under our agreement with the SAQ, sales on the Alfred marketplace are reserved for members with an active subscription to the Alfred Private Collectors application, regardless of the plan (Aficionados ($149.99 + tax file opening fee), Connoisseurs, or Tailored).
Not a member yet?
Subscribe to one of our plans, inventory your bottles in the app, and put them up for sale from day one.
Inheritance, relocation, change of priorities: for collections of several hundred bottles, we offer bespoke support including on-site inventory, a certified valuation report, and secure transport.
